Senior Product Designer with extensive experience designing digital products that align user needs, business objectives and technical feasibility. I bring a strong foundation in front-end development, which has evolved into a career focused on UX, UI and Product Design across enterprise software, digital commerce and customer engagement platforms.
I specialise in end-to-end product design, combining user research, interaction design, prototyping and data-informed decision making to improve customer journeys and deliver measurable business outcomes. My approach is grounded in systems thinking, allowing me to design scalable solutions across complex, multi-brand environments.
I partner closely with Product, Engineering and business stakeholders to shape product direction, translate customer insights into meaningful experiences, and deliver intuitive, accessible and scalable digital products that create measurable value for both users and the business.
Brands I’ve Worked With
